In the last installment of his first commercial appearances, Honeycomb Kid discovers that the third component of the Honeycomb secret is the taste.Īnother set of Honeycomb Kid commercials were made in the 1980s in which a child athlete finished practicing, then came up to a table with Honeycomb cereal, exclaimed it was his or her favorite cereal, to where the older people at the table would somewhat mock the "little kid" or "little guy" for wanting "big Honeycomb," to which the kid would respond, "Little kid (guy)?! Watch this!" The kid would then show off his or her skills to them, thoroughly impressing them (saying "Big stuff!" and "Honeycomb kid!" as they watched) and being accepted by them ("I didn't know you were a Honeycomb kid!"). Honeycomb Kid sought what he called "The Honeycomb Secret." Honeycomb Kid had learned from his prior adventures that the secret consisted of three separate parts: the first was the crunch the second was the shape however, the third and most important answer had always eluded him. The jingle was spoofed on the Futurama episode entitled " The Sting" in 2003. "Honeycomb's big.yeah yeah yeah! It's not small.no no no! Honeycomb's got.a big big bite! Big big taste in a big big bite!"ĭuring the 1980s, the cereal offered the Honeycomb Hideout Club for children, distributing badges, membership cards and clubhouse toy incentives on specially marked box tops. The kids introduce the visitor to the cereal, winning over the visitor, and then they examine the size of the cereal bits with a tape measure and sing the jingle: The cereal's jingle was borrowed from the song " Honeycomb," a 1957 hit for Jimmie Rodgers.ĭuring the 1970s and 1980s, television commercials featured visitors to a children's clubhouse called the Honeycomb Hideout in which the visitor arrives, initially hostile, and exclaims a need for a "big" cereal. Originally, an animated cowboy named The Honeycomb Kid was the cereal's mascot. This put the cereal in Kraft's Sensible Solution program. When Bran Blend, defined as whole grain corn flour and corn bran, was included in the ingredient list, the fiber content was tripled (from 1g to 3g per serving). Vitamins & minerals: niacinamide (B vitamin), reduced iron, zinc oxide (source of zinc), Vitamin B 6, Vitamin A palmitate, riboflavin (Vitamin B 2), thiamin mononitrate (Vitamin B 1), folic acid (B vitamin), Vitamin B 12, Vitamin D
The product's ingredients prior to May 2017 are listed as:Ĭorn flour and bran blend (corn flour, whole grain corn flour, corn bran), sugar, whole grain oat flour, honey, salt, yellow 5, BHT added to packaging material to preserve product freshness.
Ferric Orthophosphate (source of iron), Niacinamide (Vitamin B3), Zinc Oxide (source of zinc), Thiamin Mononitrate (Vitamin B1), Calcium Pantothenate (a B-Vitamin), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid. Three flavor variations have been marketed, Strawberry Blasted Honeycomb, Chocolate Honeycomb, and Cinna-Graham Honeycomb.Ĭorn flour, sugar, whole grain oat flour, modified cornstarch, corn syrup, honey, salt, turmeric (color), wheat starch.
This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers.įollowing this public response, in March 2007, Kraft Foods (then-owner of Post Cereals ) introduced a new "Improved Taste" version of the cereal that the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." At the end of 2006, Post changed the formula for Honeycomb to improve its health content.
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